A good question: why was I presenting at the Internet Marketing seminar in London when I wasn’t selling anything?
Was it the speaker's fee?
Nope.
A fee big enough to cover the three days out of the office the whole thing entailed would be infeasible. Believe me, I didn’t do it for the money.
To grow my list?
Not really.
Yes, about 25% of the audience have since joined my email list, and that’s bound to have some long-term value for them and for me, too.
But that’s just gravy. Not my primary motivation at all.
To get more clients?
Definitely not.
I’m not even taking on new clients at the moment. I guess if the right person with the right project and a wheelbarrow full of money turned up at my door, then I might be persuaded to come out to play; but, really, my books are closed.
No, the real reason is…
...Positioning
See, every time you stand up and speak to an audience you are immediately positioning yourself as an expert — and it doesn’t make a blind bit of difference whether the audience is right there in front of you, reading your stuff in the newspapers, listening to you on the radio or watching you on the TV.
Now, you might be thinking your business is too mundane and boring to be talking about to anyone, anywhere.
And you’d be wrong.
If you have customers and clients, you have people who will be interested in things you have to say about your business, products and services.
In other words, your business ain’t too boring… but you might be. Not being rude here but it’s true. Represent yourself the right way and you’ll get a following.
If you don’t believe me, just think about the inane crap being passed off as “reality TV”. I’m not suggesting you join the ranks of the Lobotimised, but I am suggesting there’s more interest-value in your business than you realise.
Remember: Gok Wan, Handy Andy, Charlie Dimmock, Mr Motivator, Dr Phil… they’re all really just famous because they got themselves up there talking in front of an audience.
Why not you?
Join me in the Business Supremacy Inner Circle before October 1st, and I’ll show you how to do it:
http://www.BusinessSupremacy.ie
P.S. I meant to mention this yesterday… it was lovely of the gorgeous Penguins Girls running the event to say how smart I looked in my suit… but they really didn’t have to sound so bloody surprised by it!
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