Y‘know video marketing can be extremely powerful. But it can also crash and burn like paper aeroplane carrying a cargo of gunpowder in a lightning storm. Yup, I’ve seen video kill response flat dead.

And the thing is, you don’t know beforehand what it’s going to do.

So the temptation is to spend a whole pile of dough on it because you figure the more flashy and “professional” your video is, the better it’s gonna be, right?

Um. No. Every time I’ve seen this tested, relaxed and informal wins every time.

But, hey, that doesn’t mean it’s always going to be the same, does it?

Nope.

But it still makes sense to test cheap and cheerful first.

Anyway, here’s a short video for you — and it’s one of those quick and simple video marketing tips that could save you a packet.

It’s OK.

You can thank me later.

Invoice is in the post.

Tagged as: small business marketing, video marketing, video marketing tips, video tips