Greetings.
Today I thought I’d do something a little bit different for my daily email tip, and that’s make it a video tip. In fact, I reckon I’ll do it every Thursday from now on.
Now, about 357 million people a year complain to me about how difficult it is to write a successful advertisement or other marketing piece. And really, it’s all so very easy. In fact, I maintain you already know how to write an ad, but you just don’t know it.
And in the short video below, I prove it to you.
See? I told you so, didn’t I?
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Hi Jon,
First, I just wanted to say that I really appreciate all your little tips and insights via email and this website. Some of it just keeps me motivated, other stuff is practical and refreshing.
Secondly, good advice in this video. Simplicity is something I think has escaped marketing (and specifically, copywriting) in the past few years.
As a fellow copywriter, what astounds me is how other copywriters/rookies/marketers/business owners overlook three critical things:
1. The power of the offer – I’ve written copy for clients that is almost painful, because the offer is very weak. I know, I know, I shouldn’t take these clients on, but hey ho.
2. The drama of the offer – As your video example demonstrates, drama is what stops people in their tracks more than ever these days. Too much marketing is boring or repetitive.
3. The reason why – Most people’s reasoning for making the offer is laughable. It’s cookie cutter at best in a lot of verticals. I spend as much time crafting a compelling AND UNIQUE reason for the offer as I do writing the headlines.
P.S – Random question, but have you ever marketed affiliate products via direct mail?
Thanks Jon,
This is one of the last marketing activities that I have not attempted yet – becasue I have never done it and so I keep thinking what shall I write, instead of just doing it! I saw the AIDA model from Chris Cardell to day and see that is one of your recent posts as well as in this short video.
Will use and get started today!
Cheers,
Jason
Jon,
Get rid of this popup or at least change one. The problem is not that it’s “annoying” and I’m already on your list, but because it BLOCKS everything, and there’s no way to close it. The X close button of this popup appears BEYOND the upper border of the screen. At least when using the Mozilla browser.