http://www.jonmcculloch.com Rebuilding Irish Business One Sale at a Time Mon, 14 May 2012 08:58:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Powerful, no-holds-barred small business marketing tips from Jon McCulloch, The Evil Bald Genius, Ireland's leading Direct Response Marketing Marketer and Copywriter. Blunt, brutal and in-your-face, these tips are NOT for the faint hearted. You have been warned. Jon McCulloch clean Jon McCulloch jon@jonmcculloch.com jon@jonmcculloch.com (Jon McCulloch) Small Business Marketing Tips for Serious Business Owners small business marketing, small business marketing tips, marketing, advertising, copywriting, direct response marketing, internet marketing, email marketing http://www.jonmcculloch.com/wp/wp-content/uploads/evil-bald-genius-144.png http://www.jonmcculloch.com Ireland http://www.jonmcculloch.com/marketing-with-leather-clad-vampire-hotties/ http://www.jonmcculloch.com/marketing-with-leather-clad-vampire-hotties/#comments Mon, 14 May 2012 08:57:38 +0000 Jon http://www.jonmcculloch.com/?p=9801 http://www.jonmcculloch.com/marketing-with-leather-clad-vampire-hotties/feed/ 0 copywriting,direct response marketing,small business marketing Kate Beckinsale. - My oh my... - There are worse ways to spend an evening than watching her dealing out death and destruction from the confines of skin-tight leather vampire-wear. - I'm talking about Underworld Awakening, of course, Kate Beckinsale. My oh my... There are worse ways to spend an evening than watching her dealing out death and destruction from the confines of skin-tight leather vampire-wear. I'm talking about Underworld Awakening, of course, the 4th film in the series. I watched it this weekend. I haven't seen 2 and 3, but it didn't seem to make much difference to my following the plot. Now there's a funny word to use when describing a film like this (unless it's preceded by "no", "devoid of" or "utterly lacking in"). But who cares? When you look like Kate and wear skin-tight leather vampire-wear you don't NEED no steenking plot to have otherwise intelligent men (hah) slumped back in their seats staring fixedly at the screen thinking about nothing but humping. And death, explosions, guns and shit, of course. But here's a thing. How many of these things can you make before the audience turns off? And the answer is... ... as many as you like. Because as long as we're still human we're gonna like this kind of nonsense. Sure, a given franchise might run its course (but who knows -- Batman is still alive and kicking), but the genre rolls on. In other words, the film MAKERS will get fed up making this kind of thing long before the audience does. Important point there. See, when you're marketing your schtick, it's easy to think you need to do something new and exciting, 'cuz you're "bored" of what you're doing. So you assume your audience is bored, too. And just like the film-makers, you'll get bored LONG before the audience does. The way to tell if your audience is bored is when the numbers drop off. Not until. Your own opinions don't count. Oh yeah, and while we're speaking of audiences... didja know content is even more kingier than ever before? No? Well, it is. If you're writing for the Search Engines rather than the audience, then you're writing for a big fat hole in the ground. That makes as much sense as making a film for the critics rather than the audience. This month's newsletter is 12 tightly packed pages of traffic-generating Baldy Goodness, and it's going out NOW. So if you want to get to grips with the ins and outs of the Big G and all the jiggery-pokery they're doing, then you really want to be with us. Grab yourself a subscription to my free email updates and I'll show you how to join (but you don't have to -- you can just help yourself to the free marketing tips I send you every day).   Jon McCulloch clean 3:14 http://www.jonmcculloch.com/email-marketing-tips-for-business-owners-who-cant-write/ http://www.jonmcculloch.com/email-marketing-tips-for-business-owners-who-cant-write/#comments Fri, 11 May 2012 16:55:51 +0000 Jon http://www.jonmcculloch.com/?p=9766 http://www.jonmcculloch.com/email-marketing-tips-for-business-owners-who-cant-write/feed/ 1 http://www.jonmcculloch.com/what-bullocks-and-starlings-can-teach-you-about-business/ http://www.jonmcculloch.com/what-bullocks-and-starlings-can-teach-you-about-business/#comments Fri, 11 May 2012 08:39:32 +0000 Jon http://www.jonmcculloch.com/?p=9743 http://www.jonmcculloch.com/what-bullocks-and-starlings-can-teach-you-about-business/feed/ 0 entrepreneurship,irish business,podcasts,positioning,small business marketing Never mind bats in the belfry -- we've got avians in the air-vent. It seems the external shutters have been broken at some point, and the sneaky starling has made a nest in there. - That's cool. It's rather neat, actually. Never mind bats in the belfry -- we've got avians in the air-vent. It seems the external shutters have been broken at some point, and the sneaky starling has made a nest in there. That's cool. It's rather neat, actually. Kinda brings the tally up -- we've got a hare in the field behind us (with four leverets), a fox who comes wandering by from time to time, and, of course, umpteen bullocks behind and to either side.And for reasons I explain in the short podcast below, they're none too bright.But before you giggle too much and congratulate yourself on your superiority, I'd put a fair old chunk o' change in a bet saying you're making the same mistake, if only you but knew it.Have a listen, then a think... then do something about it. Jon McCulloch clean 3:03 http://www.jonmcculloch.com/what-it-really-means-when-someone-is-offended/ http://www.jonmcculloch.com/what-it-really-means-when-someone-is-offended/#comments Thu, 10 May 2012 12:18:22 +0000 Jon http://www.jonmcculloch.com/?p=9716 http://www.jonmcculloch.com/what-it-really-means-when-someone-is-offended/feed/ 0 direct response,direct response copywriting,direct response marketing,email marketing,entrepreneurship,marketing,podcasts,positioning,small business marketing Ever had someone indignantly email you and tell you they were "offended" by something you said?Yeah, me too. But you know what?The problem lies squarely with them, not with you. Just listen in, and you'll see what I mean. Ever had someone indignantly email you and tell you they were "offended" by something you said?Yeah, me too. But you know what?The problem lies squarely with them, not with you. Just listen in, and you'll see what I mean. Jon McCulloch clean 4:01 http://www.jonmcculloch.com/marketing-seduction-and-internet-dating/ http://www.jonmcculloch.com/marketing-seduction-and-internet-dating/#comments Fri, 04 May 2012 15:15:05 +0000 Jon http://www.jonmcculloch.com/?p=9668 http://www.jonmcculloch.com/marketing-seduction-and-internet-dating/feed/ 0 http://www.jonmcculloch.com/how-to-get-more-targeted-website-traffic/ http://www.jonmcculloch.com/how-to-get-more-targeted-website-traffic/#comments Thu, 05 Apr 2012 12:30:24 +0000 Jon http://www.jonmcculloch.com/?p=9282 http://www.jonmcculloch.com/how-to-get-more-targeted-website-traffic/feed/ 4 http://www.jonmcculloch.com/website-traffic-and-googles-recent-fun-and-games/ http://www.jonmcculloch.com/website-traffic-and-googles-recent-fun-and-games/#comments Fri, 23 Mar 2012 11:31:49 +0000 Jon http://www.jonmcculloch.com/?p=9151 http://www.jonmcculloch.com/website-traffic-and-googles-recent-fun-and-games/feed/ 0 http://www.jonmcculloch.com/marketing-gurus-pondslime-and-lowlifes/ http://www.jonmcculloch.com/marketing-gurus-pondslime-and-lowlifes/#comments Thu, 22 Mar 2012 21:29:12 +0000 Jon http://www.jonmcculloch.com/?p=9014 http://www.jonmcculloch.com/marketing-gurus-pondslime-and-lowlifes/feed/ 0 http://www.jonmcculloch.com/shoebutton-complex/ http://www.jonmcculloch.com/shoebutton-complex/#comments Mon, 19 Mar 2012 14:10:01 +0000 Jon http://www.jonmcculloch.com/?p=8978 http://www.jonmcculloch.com/shoebutton-complex/feed/ 0 http://www.jonmcculloch.com/email-marketing-for-small-business/ http://www.jonmcculloch.com/email-marketing-for-small-business/#comments Fri, 16 Mar 2012 19:31:04 +0000 Jon http://www.jonmcculloch.com/?p=8713 http://www.jonmcculloch.com/email-marketing-for-small-business/feed/ 0