Email Marketing for Small Business Owners and Entrepreneurs
So we all like traffic because we know it gets us optins.
But when we’ve got it… what do we do with it?
Well, the most common answer to that is “nothing”.
Because most business owners and entrepreneurs build an email list and then make one of two mistakes:
They don’t send email because they’re afraid of annoying people (more likely they really afraid of being told “no”).
They send heaps of crappy emails peddling rubbish with over-hyped emails along the lines of “I was just hanging out with Guru Bob today, and I managed to twist his arm into letting opening the vault for the must-have new whizzbang gizmo”. And you just know it’s gonna be a pile of overpriced crap.
So in this selection of articles, I share with you at least one right way to do it.
Getting Started…
So why do we do it? Why would we want to send daily emails to our list?
Got an email list but it’s only small? No worries. It’s not how big it is… it’s what you do with it that counts:
Worried about complaints and Moaning Minnies? We’ll you’ll get both but here’s why you really ought not lose any sleep over it all:
And some more technical stuff about what to do and what not to do, especially when it comes to the nitty-gritty detail of HTML:
- HTML Email Marketing – Getting Down and Dirty with the Detail
- How to Send HTML Emails (and Make a Profit)
And there’s lots more to come…
… so be sure to add yourself to the ever growing list of business owners who get my regular email tips.
Discover more about email marketing and other great money-making marketing tips here:
