Morning Mortals,

It is I, your Little Bald Helper once more.

And the big question is… can you advertise two things at once?

It’s actually a common question. Well, no it’s not, actually. But it ought to be, because so many people make the same error – which I can sum up rather neatly as not being specific enough.

If you think about it, it’s just the same principle at work as going into an industry niche. If you make your ads so general they try to sell something to everyone, you end up selling nothing to anyone.

Anyway, watch the vid. There’s a second question in it, too, about classified advertising.