Marketing With Leather-Clad Vampire Hotties

by Jon on May 14, 2012

Kate Beckinsale.

My oh my…

There are worse ways to spend an evening than watching her dealing out death and destruction from the confines of skin-tight leather vampire-wear.

I’m talking about Underworld Awakening, of course, the 4th film in the series. I watched it this weekend.

I haven’t seen 2 and 3, but it didn’t seem to make much difference to my following the plot.

Now there’s a funny word to use when describing a film like this (unless it’s preceded by “no”, “devoid of” or “utterly lacking in”).

But who cares?

When you look like Kate and wear skin-tight leather vampire-wear you don’t NEED no steenking plot to have otherwise intelligent men (hah) slumped back in their seats staring fixedly at the screen thinking about nothing but humping.

And death, explosions, guns and shit, of course.

But here’s a thing.

How many of these things can you make before the audience turns off?

And the answer is…

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Podcast: Play in new window | Download

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Email Marketing Tips for Business Owners Who Can't Write

by Jon on May 11, 2012

Interesting email recently from someone who said, in effect, “I love the way you write your emails but I could never do that because my business is so boring and my readers aren’t used to your kind of approach”.

Well… ummm… isn’t this just another version of the old “but my business is different” thing?

Let me share something with you, but bear with me first.

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What Bullocks and Starlings Can Teach You About Business

by Jon on May 11, 2012

Never mind bats in the belfry — we’ve got avians in the air-vent. It seems the external shutters have been broken at some point, and the sneaky starling has made a nest in there.

That’s cool. It’s rather neat, actually. Kinda brings the tally up — we’ve got a hare in the field behind us (with four leverets), a fox who comes wandering by from time to time, and, of course, umpteen bullocks behind and to either side.

And for reasons I explain in the short podcast below, they’re none too bright.

But before you giggle too much and congratulate yourself on your superiority, I’d put a fair old chunk o’ change in a bet saying you’re making the same mistake, if only you but knew it.

Have a listen, then a think… then do something about it.

Podcast: Play in new window | Download

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What it really means when someone is 'offended'

by Jon on May 10, 2012

Ever had someone indignantly email you and tell you they were “offended” by something you said?

Yeah, me too. But you know what?

The problem lies squarely with them, not with you. Just listen in, and you’ll see what I mean.

Podcast: Play in new window | Download

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Marketing, Seduction and Internet Dating

by Jon on May 4, 2012

The other day, I had quite the most bizarre email from a reader of my email tips.

It was kicked off by the email I sent on the Friday morning:

Subject: You wanna get laid.. or you wanna get shafted?

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